Fried chicken trend overview

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Fried chicken trend

Trend overview

  • Social conversations about Fried chicken have by year-over-year
  • of U.S. restaurants offer Fried chicken dishes on their menus
  • The top consumer need driving Fried chicken consumption today is
  • Fried chicken is the most dominant dietary adaptation

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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Fried chicken Trend performance of

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Ingredients & flavors for fried chicken

Top ingredients by popularity

Use this data to refine recipes or inspire new formats for Fried chicken that tap into functional needs or nostalgic comfort.

Top claims shaping F&B trend

These top claims are shaping product launches and menu positioning in the Fried chicken space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.

Fried Chicken: A Comfort Food Staple

This excellent food trend with its crispy, golden crust and juicy meat, is a quintessential comfort food. Whether served as a main dish or a snack, its perfect balance of crunch and flavor makes it an enduring favorite across the globe.

A Classic with Modern Twists

Tastewise data reveals that while the classic remains a favorite, consumers are increasingly interested in variations like gluten-free coatings, air-fried options, and global-inspired spices. Brands can explore these innovations to appeal to health-conscious and adventurous eaters alike.

FAQ

What is fried chicken coated with?

Fried chicken is typically coated with seasoned flour or breadcrumbs, creating a crispy, golden crust when fried.

Can fried chicken be made gluten-free?

Yes, fried chicken can be made gluten-free by using alternative flours, like rice or almond flour, in place of wheat flour.

How should leftover fried chicken be stored?

Leftover fried chicken should be refrigerated in an airtight container and can be reheated in the oven to restore its crispiness.

Frequently Asked Questions

  1. 1

    What are the biggest food trends right now?

    Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.

  2. 2

    Why should brands care about food trends?

    Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.

  3. 2 (1)

    How often do food trends change?

    Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.

  4. 2 (2)

    How can I use food trends to grow my business?

    Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.

  5. 2 (3)

    How does Tastewise’s trend data compare to traditional trend reports?

    Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.

  6. 2 (4)

    Can I track niche or regional food trends?

    Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.

Get free trend reports with Tastewise Insights

Discover what's next for Fried chicken, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster

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